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What are your thoughts on Google Analytics vs other analytics platforms?
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Lately heard about Heap which appears fairly cool, however I’m undecided if it will actually be invaluable, or just one other software that I have to test. We aren’t on the level of utilizing HubSpot/Marketo but so Heap’s free plan could possibly be a helpful stopgap software.
Do you utilize Heap? In that case, what do you suppose?
If not, what analytics software do you utilize and what are the professionals/cons?
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