Reebok is preserving it traditional to begin off 2022. The model has launched a brand new Life is Not a Spectator Sport marketing campaign starring Allen Iverson.
The brand new Spring/Summer season 2022 marketing campaign marks an thrilling rebirth for the sports activities and life-style model. Initially debuting “As a result of Life is Not a Spectator Sport “ in 1984, Reebok is returning to its roots and as soon as once more rallying across the well timed premise to reintroduce because the model platform practically 40 years later. On this subsequent chapter, Reebok empowers people to take part in no matter strikes them—whether or not or not it’s vogue, sport, music, artwork or activism.
The marketing campaign kicks off with a visually gorgeous hero movie that includes a spread of inspirational, artistic and decided expertise, every with a singular, shifting story to share—all of whom by no means watch life from the sidelines. Every featured associate strives to be the antithesis of stagnant, selecting to embrace and decide to a lifetime of ardour, motion and progress—creatively, musically or athletically. Accompanied by the likes of rapper Ghetts and visible artist Arca, Iverson is captured carrying a navy blue Reebok monitor go well with. Along with the lineup of expertise, Reebok’s Basic Leather-based takes the stage within the marketing campaign as an iconic a part of the model’s heritage in sport and tradition. A very traditional design that has withstood the take a look at of time, Basic Leather-based will broaden its legacy this Spring/Summer season 2022 with new colorways, refinement and kinds.
You possibly can store the present Basic Leather-based choices right here and think about the Life is Not a Spectator Sport brief movie under.
Picture: Reebok
