Porsha Williams, Karamo Brown and Extra Tackle #SoFiBreakUpChallenge

It’s time to finish that poisonous relationship. No, not the one together with your important different — the one you might have together with your financial institution! You already know, the antiquated one you’ve been utilizing because you first opened a checking account? Enter SoFi, the all-in-one banking app that enables customers to avoid wasting, spend, borrow, earn, make investments and shield their cash.

The model is encouraging the general public to drop their monetary establishments with their enjoyable “Break Up With Unhealthy Banking” marketing campaign — and shelling out a number of probabilities to win prizes on the identical time!

One alternative consists of collaborating in a three-day TikTok problem the place contributors can share their break up tales utilizing a catchy tune made in partnership with @JaxWritesSongs and utilizing the hashtag #SoFiBreakUpChallenge. A number of celebrities — together with Porsha Williams, Karamo Brown and rapper 24kGoldn — are already on board!

All through the marketing campaign, SoFi will reward individuals with $75,000 in SoFi Reward Factors and the grand prize winner will probably be awarded $25,000 in rewards factors on the finish of the competition.

As a result of that’s not sufficient, SoFi can be providing up one other alternative to money in throughout Tremendous Bowl LVI on Sunday, February 13. All through the massive recreation, SoFi will host a Twitter dialog calling on members to #MoveOnWithSoFi and supply prompts through social media freely giving as much as $25,000 in prizes.

“Generally we keep in relationships that don’t fulfill us regardless that we all know it’s time to interrupt up,” Lauren Stafford Webb, Chief Advertising and marketing Officer of SoFi, says. “Our new ‘Break Up with Unhealthy Banking’ marketing campaign is a name to motion for customers to get up from monetary complacency and be part of a financial institution that actually understands their desires and wishes.”

The exec provides: “We’re dedicated to creating significant and lasting relationships with our members. While you transfer on with SoFi, you’re coming into a relationship that prioritizes you. Our sturdy product providing places you and your monetary wants first that can assist you get your cash proper—and finally allow you to obtain monetary independence.”

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