Planting Hope acquires RightRice assets

CHICAGO — The Planting Hope Co. Inc. introduced it has acquired the RightRice enterprise belongings of Betterer Meals, Inc. for $7 million. The transaction contains stock, key contracts, manufacturers and different mental property. As well as, Keith Belling, founder and chief government officer of RightRice, has entered a consulting settlement with Planting Hope, and several other members of the RightRice operations, gross sales and manufacturing workforce are set to affix the corporate.

Launched in 2019, RightRice is a shelf-stable vegetable grain that could be a mix of greater than 90% greens, together with lentils, chickpeas, inexperienced peas and rice. RightRice incorporates 10 grams of full protein and 5 grams of fiber per serving.

“The RightRice model and merchandise add one other excessive potential line of breakthrough innovation to Planting Hope’s rising portfolio of plant-based, planet-friendly, highly-nutritious manufacturers,” mentioned Julia Stamberger, CEO and co-founder of Planting Hope, which develops, launches and scales plant-based and planet-friendly meals and beverage manufacturers. “RightRice merchandise are really a differentiated grain different, balancing nice taste and compelling dietary advantages within the type of rice, a grain that’s acquainted to billions of individuals on the planet. We consider the RightRice merchandise current significant innovation with sturdy development potential globally.”

RightRice is on the market in Complete Meals Market, Kroger shops, Sprouts and Wegmans, in addition to on-line at amazon.com and RightRice.com. The product is also present in a number of fast-casual eating places and cafes, in addition to in meal prep and meal supply providers.

Along with RightRice, Planting Hope’s portfolio contains Hope and Sesame, a sesame milk model; Mozaics, vegetable chips that includes peas and beans in a popped snack chip format; and Veggicopia, which incorporates single-serve dip cups and snack olives.