Except you have been dwelling below a rock, you’re abundantly conscious that Joe Rogan has been within the information a bit recently. I am not going to get into the specifics or debate both facet of his latest controversy. However you might have seen that after Ukraine Vs. Russia, you would be hard-pressed to discover a greater information story in the US during the last month than Joe Rogan/Spotify Vs. Neil Younger/mainstream media/medical group. And shockingly, Joe’s controversy most likely acquired extra ink in latest weeks than the potential of World Conflict III over in Europe.
To present only a little bit of background, Joe Rogan’s podcast, which is titled “The Joe Rogan Expertise,” was launched in December 2009. For a few years it was out there without spending a dime on all podcast platforms and YouTube.
In Could 2020 the world shook a bit bit when it was introduced that Spotify had acquired the unique proper to be the house of Joe’s podcast. Spotify didn’t ACQUIRE his podcast, they merely licensed it for what was usually understood to be a 3 12 months deal.
And with regards to that three 12 months deal, on the time the deal was introduced most retailers (together with CelebrityNetWorth) estimated the overall worth of the deal at $100 million.
Talking with nameless inside sources, the New York Occasions simply uncovered the overall precise worth of Joe’s Spotify payday. Because it seems, that $100 million quantity was not appropriate. Joe Rogan’s Spotfiy deal is MUCH MUCH greater than we beforehand thought.
(Photograph by Douglas P. DeFelice/Getty Pictures)
In our breakdown again in Could 2020, we truly predicted that Joe’s deal was a lot bigger than $100 million but it surely was arduous to go in opposition to reporting from the Wall Road Journal and Bloomberg. We did not have any inside supply feeding us suggestions, however we did have it on good authority that Joe’s podcast had been making $20-30 million per 12 months below its former arrange.
So if it really was a three-year $100 million deal, Joe would have basically have been buying and selling $20-30 million for $33 million. Why would he do this? It is not that enormous of a elevate to go completely company and put all of your episodes on a brand new platform. This is what we mentioned again in Could 2020:
“What makes loads of sense to me is that if Joe at present makes $20 million per 12 months, so $60 million over the following three years and Spotify provided him $100 million UP FRONT. Money now. Direct deposited. After which he continues making that $20-30 million per 12 months from promoting and different incentives.“
Because it seems, even that beneficiant prediction was off, by a LOT.
In line with sources who spoke anonymously with the New York Occasions, Spotify provided Joe Rogan a three-and-a-half-year deal. The minimal worth of that deal?
$200 million
In line with the sources, Joe is incomes “$200 million, with the potential for extra.“
Let’s simply take that $200 million quantity. Initially, a few of that cash goes in direction of Joe’s manufacturing prices. As you could know in case you’ve ever seen Joe’s present, his manufacturing finances is nearly non-existent. I believe he would battle to spend $100k a month on manufacturing prices. However as an instance he is spending $150k per 30 days over the deal’s 42 months. That is $6.3 million going in direction of prices over the lifetime of the deal. That leaves $194 million left over for Joe.
it by way of 42 month-to-month funds, that may equate to…
$4.6 million per 30 days
Also referred to as…
$55 million per 12 months
That may be $55 million per 12 months for 3 years plus $27.7 million for the ultimate half 12 months.
$55 million per 12 months would make Joe the highest-paid participant in skilled baseball, the NBA and the NFL. In 2021 Joe made about $20 million greater than the overall compensation (base wage + inventory + bonus) of Goldman Sachs’s CEO, David Solomon.
I may also virtually assure that Joe’s deal is impregnable. If Spotify fires him, they doubtless nonetheless should pay the complete contract quantity whereas additionally letting him signal one other cope with a rival. That is why Joe Rogan would not appear to care and even be mildly impacted by his latest controversy. If he will get fired, he’ll most likely simply double his cash.
