Until you’ve got been residing beneath a rock, you might be abundantly conscious that Joe Rogan has been within the information a bit currently. I am not going to get into the specifics or debate both aspect of his latest controversy. However you’ll have observed that after Ukraine Vs. Russia, you would be hard-pressed to discover a larger information story in the US over the past month than Joe Rogan/Spotify Vs. Neil Younger/mainstream media/medical group. And shockingly, Joe’s controversy most likely obtained extra ink in latest weeks than the potential of World Battle III over in Europe.
To offer only a little bit of background, Joe Rogan’s podcast, which is titled “The Joe Rogan Expertise,” was launched in December 2009. For a few years it was accessible at no cost on all podcast platforms and YouTube.
In Might 2020 the world shook just a little bit when it was introduced that Spotify had acquired the unique proper to be the house of Joe’s podcast. Spotify didn’t ACQUIRE his podcast, they merely licensed it for what was typically understood to be a 3 yr deal.
And as regards to that three yr deal, on the time the deal was introduced most retailers (together with CelebrityNetWorth) estimated the full worth of the deal at $100 million.
Talking with nameless inside sources, the New York Occasions simply uncovered the full precise worth of Joe’s Spotify payday. Because it seems, that $100 million quantity was not right. Joe Rogan’s Spotfiy deal is MUCH MUCH larger than we beforehand thought.
(Picture by Douglas P. DeFelice/Getty Photos)
In our breakdown again in Might 2020, we truly predicted that Joe’s deal was a lot bigger than $100 million but it surely was exhausting to go in opposition to reporting from the Wall Avenue Journal and Bloomberg. We did not have any inside supply feeding us ideas, however we did have it on good authority that Joe’s podcast had been making $20-30 million per yr beneath its former arrange.
So if it actually was a three-year $100 million deal, Joe would have primarily have been buying and selling $20-30 million for $33 million. Why would he try this? It is not that giant of a elevate to go completely company and put all of your episodes on a brand new platform. Here is what we mentioned again in Might 2020:
“What makes quite a lot of sense to me is that if Joe at present makes $20 million per yr, so $60 million over the following three years and Spotify supplied him $100 million UP FRONT. Money now. Direct deposited. After which he continues making that $20-30 million per yr from promoting and different incentives.“
Because it seems, even that beneficiant prediction was off, by a LOT.
In response to sources who spoke anonymously with the New York Occasions, Spotify supplied Joe Rogan a three-and-a-half-year deal. The minimal worth of that deal?
$200 million
In response to the sources, Joe is incomes “$200 million, with the potential for extra.“
Let’s simply take that $200 million quantity. Initially, a few of that cash goes in the direction of Joe’s manufacturing prices. As you could know in case you’ve ever seen Joe’s present, his manufacturing funds is nearly non-existent. I feel he would wrestle to spend $100k a month on manufacturing prices. However as an instance he is spending $150k per thirty days over the deal’s 42 months. That is $6.3 million going in the direction of prices over the lifetime of the deal. That leaves $194 million left over for Joe.
it by way of 42 month-to-month funds, that might equate to…
$4.6 million per thirty days
Often known as…
$55 million per yr
That may be $55 million per yr for 3 years plus $27.7 million for the ultimate half yr.
$55 million per yr would make Joe the highest-paid participant in skilled baseball, the NBA and the NFL. In 2021 Joe made about $20 million greater than the full compensation (base wage + inventory + bonus) of Goldman Sachs’s CEO, David Solomon.
I also can nearly assure that Joe’s deal is impregnable. If Spotify fires him, they seemingly nonetheless should pay the complete contract quantity whereas additionally letting him signal one other cope with a rival. That is why Joe Rogan would not appear to care and even be mildly impacted by his latest controversy. If he will get fired, he’ll most likely simply double his cash.
