Matthew McConaughey had us fooled for a second.
His new business for Salesforce, which he co-created and premiered throughout the Olympics, opens with the Oscar winner in an astronaut’s go well with, making the spot appear like it may very well be a trailer for a sequel to his 2014 movie “Interstellar.”
“I wished this misdirect firstly,” McConaughey instructed me forward of the advert taking part in throughout Tremendous Bowl LVI on Sunday. “I wished it to open and look very severe and in house as a result of we’re about to drag the rug out from below you. Some persons are going to assume that is going to be the trailer for ‘Interstellar 2.’”
As a substitute, McConaughey is floating among the many stars in a scorching air balloon earlier than waxing philosophically, “It’s not time to flee. It’s time to have interaction. It’s time to plant extra bushes. It’s time to construct extra belief. It’s time to make more room for all of us. So whereas the others look to the metaverse and Mars, let’s keep right here and restore ours. Yeah, it’s time to blaze our path. ‘Trigger the brand new frontier? It ain’t rocket science. It’s proper right here.”
Briefly, McConaughey hopes the “New Frontier” spot may have customers in addition to company giants fascinated by their worth programs. “I hope they go, ‘Look, what McConaughey and Salesforce is saying, is there’s a drawback in society at present. Our relationship with one another, our relationship with the atmosphere is fragile, man. We obtained a scarcity of belief, we obtained a scarcity of equity. We obtained a scarcity of sustainable improvements. We’ve a scarcity of values.
“And you recognize what, a whole lot of us wish to escape and get the hell out of right here or perhaps look the opposite approach,” he continued. “You recognize what? They’re proper! However we will go searching at our earthly challenges and look these within the eye and say, ‘Let’s deal with this and restore what we obtained going right here. We’re not able to stop.’ Hopefully companies will see this and are urged and nudged to make a dedication to creating life right here on Earth extra honest, equal and sustainable.”
Let’s speak about that line concerning the metaverse and Mars. Have you ever heard from Elon Musk, Jeff Bezos or Mark Zuckerberg?
[Laughs] No, however I’d love to sit down down with the 4 of us and have a roundtable enjoyable dialogue. Look, we did that line on goal. It’s a wink and nudge. However our marketing campaign is just not anti-technology. It’s not anti-pioneering house. It’s saying, “Hey, now we have to not be so able to stop on our dwelling workforce; our dwelling planet. We obtained a house area benefit, let’s deal with it. If and after we do get to house — or if the day comes when there’s a nice migration or immigration or journey to house — I guess Elon, Mark and Jeff want to export a extra worthwhile society there with those who didn’t take all the issues and angst and worry that we obtained proper now.
I’m positive you’ve gotten presents for some huge cash to endorse completely different firms and merchandise that you just didn’t take. When did you first begin firms to ensure their values lined up with yours earlier than agreeing to any offers?
I’ve been approached by fairly just a few — I received’t give any names — the place I used to be provided a wallop of cash. However they had been in sectors that I do know didn’t reinforce my values, however would simply siphon off of my movie star. I’m on the lookout for restorative firms and merchandise that may assist rebuild America and mankind. Particularly within the final eight years, I’d say I turned away fairly just a few that perhaps 15 years in the past I’d have finished.
I’ve to ask, what’s probably the most cash you turned down?
You might ask. [Laughs]. Let’s simply say I’ve turned away greater than I’m making. It’s not like everybody must be with the Bible of McConaughey, however I would like it to align with my values.
You’re speaking about values, sustainability and saving the Earth. It sounds prefer it’s the beginning of a political platform. (McConaughey introduced in November that he wouldn’t run for Texas governor after saying he was contemplating a marketing campaign.)
These traits and their values will be acquired, and I feel they need to be by politicians, however values transcend politics. This isn’t concerning the left or the appropriate. That is extra necessary than that. These values are an aspiration that we as people obtained a capability to do and we as America has a capability to realize.
You sound like you could possibly be one of many good guys in Washington.
Possibly! Possibly! However I additionally don’t know. There are nice constraints. It’s a specific amount of handcuffs that you just obtained to have up there, constituencies, obligations, individuals combating solely to protect their occasion. Any determination you make, you inherently have 50% that prefer it and 50% that don’t. It’s fixed negotiation. I’m a salesman greater than I’m a negotiator.
This interview was edited and condensed.