Kia Super Bowl Commercial Revealed And It’s Absolutely Adorable

You’ve seen the teasers for Kia’s new Tremendous Bowl industrial, every one that includes a robotic canine – formally referred to as Robo Canine – and a Kia EV6. The automaker is clearly trying to promote its new electrical crossover with a big viewers, however how does one get non-car folks enthusiastic about such issues? You function an irresistible pet chasing a automotive, and then you definately kill it. Wait, what?

Don’t fear, as a result of this minute-long video does have a cheerful ending, and never simply within the fictional world of Robo Canine. The video opens with the robotic pup absolutely charged in a retailer, breaking our coronary heart because it goals of a perpetually house with the EV6 and its driver parked exterior. As a buyer enters the shop, Robo Canine makes a break for it and desperately chases after the EV6. A sequence of virtually there moments observe, and admittedly, should you’re not rooting for this mechanical mutt and its lovely pet canine eyes to win, we query whether or not you’ve gotten any emotions in any respect.

Lastly, the automotive is inside attain however alas, Robo Canine’s batteries are practically useless. A closing, determined leap virtually brings the canine house, however alas, the world goes black earlier than it lands. The very last thing Robo Canine sees earlier than the top is the roof of the Kia however sadly, the poor pooch by no means makes it house. Nonetheless, this isn’t the top  – Robo Canine’s eyes open to see the motive force smiling again. He plugged the pet into the EV6, which gave it a full cost and a brand new lease on life. The video ends with Robo Canine and people comfortable, spherical eyes having fun with the trip with its new household.

However that’s not the top of the story, both.

The industrial is an element of a bigger advertising marketing campaign at Kia that, with a partnership via the Petfinder Basis, will assist real-world animals discover their very own perpetually houses similar to Robo Canine did.

“We’re proud to accomplice with Kia America for his or her Tremendous Bowl marketing campaign,” mentioned Toni Morgan, government director for Petfinder Basis. “Numerous animals want loving and perpetually houses and we hope to put lots of them over the approaching weeks. The human-animal bond is vitally essential and may convey years of happiness, consolation, and companionship to each the animal and proprietor.”

Complete eclipse of the guts, certainly.