First Victoria’s Secret mannequin with Down syndrome is Latina

Sofía Jirau has made historical past as the primary mannequin for Victoria’s Secret with Down syndrome, after becoming a member of 17 different girls in launching the model’s new marketing campaign.

The 24-year-old Puerto Rican mannequin celebrated the milestone on Valentine’s Day following the debut of the Love Cloud Assortment, a line of underwear.

“Sooner or later I dreamed of it, I labored on it and in the present day it’s a dream come true. I can lastly inform you my massive secret,” Jirau wrote on her Instagram profile in Spanish. “I’m the primary Victoria’s Secret mannequin with Down syndrome!”

She can be the second Puerto Rican mannequin featured in a Victoria’s Secret marketing campaign, sharing the highlight with supermodel Joan Smalls.

Jirau’s charisma and infectious persona have taken her far since launching her modeling profession in 2019 in Puerto Rico — alongside her personal on-line retailer “Alavett,” primarily based on a bilingual play on phrases of her favourite phrase “I adore it.”

A 12 months later, she achieved her dream of debuting at New York Style Week, “for which I’m proud as one of many few fashions with Down syndrome who has managed to take part within the vital trend occasion,” in accordance with her web site.

Jirau additionally launched a Spanish-language marketing campaign of her personal referred to as “No Limits” to display the capability of individuals with Down syndrome to attain their objectives regardless of their situation.

In line with the Facilities for Illness Management and Prevention, Down syndrome is a situation through which an individual is born with an additional chromosome, leading to modifications to how the physique and mind develop, which might trigger each psychological and bodily challenges.

“Thanks Victoria’s Secret for seeing me as a mannequin who has #NoLimits and making me a part of the inclusive Love Cloud Assortment marketing campaign,” Jirau stated on Instagram. “Inside and outside, there aren’t any limits, Alavett!”

She joins the lingerie and clothes big at a pivotal time as the corporate tries to distance itself from the as soon as iconic photographs of Victoria’s Secret angels, and rebrands itself to enchantment to all forms of girls.

The brand new marketing campaign is the corporate’s first full-scale assortment launch since Raúl Martinez formally turned its new head artistic director in January.

“Love Cloud Assortment is a serious second within the model’s evolution. From the solid of unimaginable girls that deliver the gathering to life, to the unimaginable inclusive spirit on set, this marketing campaign is a crucial a part of the brand new Victoria’s Secret commonplace we’re creating,” Martinez stated in a press release.

Jirau shared a video of the marketing campaign on Instagram earlier than the gathering hits shops Thursday, captioned, “Hit play so your complete world can see me make historical past.”

She may be seen sporting a bra “in my favourite coloration, pink,” Jirau stated in Spanish. “I adore it, I adore it. Victoria’s Secret, I adore it!”

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