Channel 9’s interview with Cleo Smith’s dad and mom on 60 Minutes received its time slot – however was solely the fourth most seen present of Sunday night.
The unique program raked in 750,000 viewers within the main metro areas and was reportedly the documentary present’s highest ranking program in a yr.
Nevertheless, trade insiders questioned whether or not the alleged value of this system was well worth the reported $2million value. ‘It’s not sufficient to justify the worth tag,’ one stated.
Channel 9’s interview with Cleo Smith’s dad and mom on 60 Minutes received its time slot – however was solely the fourth most seen present of Sunday night
Rival Seven Information ranked first drawing in a mixed 1,593,000 viewers for Sunday night time
9 Leisure had generated loads of hype across the interview and dropped a number of teasers within the lead-up to the large night time.
This system managed to attract in probably the most viewers for its time slot at 8.40pm, but it surely didn’t take out the highest place within the scores.
Rival Seven Information ranked first drawing in a mixed 1,593,000 viewers, then Channel 9’s Married at First Sight got here in second with 1,131,000.
The interview was outrated by the community’s actuality courting sequence ‘Married At First Sight’, which led into the present.
Third-placed 9 Information Sunday drew in 1,098,000 viewers earlier than 60 Minutes got here in fourth with 1,035,000.
A 9 Leisure spokeswoman stated: ‘We’re more than happy with the end result and the content material of the 60 Minutes interview which was compelling as Tara Brown spoke to the dad and mom of Cleo Smith for the primary time.
‘The present received its timeslot and carried out in the important thing demographics and on 9Now – a report streaming viewers for this system which means final night time’s episode as a complete quantity was a rise on the equal episode final yr, and that is what we glance to, we’re all extraordinarily happy.’
The interview was outrated by the community’s actuality courting sequence ‘Married At First Sight’, which led into the present
9 has teased that 60 Minutes will be capable to inform a extra in-depth model of the story after courtroom proceedings conclude.
Cleo Smith’s dad and mom have additionally appeared on quite a lot of 9-owned properties within the wake of the story, together with Radio 2GB and 6PR, newspaper articles and morning breakfast present ‘At this time’.
The 60 Minutes section drew in barely fewer viewers to its Belle Gibson interview in 2018.
The community reportedly paid $45,000 for the sit-down with the section drawing in 1,073,000 viewers.
Extra to come back
