All3Media Invests in Sports Production Outfit 3 Rock

London-headquartered super-indie All3Media is backing sport manufacturing outfit 3 Rock.

Based by presenter and producer Craig Doyle and Brian O’Driscoll, Eire’s most-capped rugby participant, the deal will see All3Media-owned manufacturing firm North One turn into the unique reside rugby co-production accomplice for 3 Rock.

In the meantime, All3Media’s digital company Little Dot Studios — which final week launched a devoted sport label with Little Dot Sport — may also work with 3 Rock as digital accomplice. Distribution arm All3Media Worldwide will probably be unique distributor.

The deal is meant to spice up 3 Rock’s footprint in reside sport and related factual programming, along with creating extra branded and digital video and audio content material.

3 Rock, which is concentrated on reside broadcasts, documentaries, podcasts, branded content material, and format growth, produced reside protection of the boys’s RFU Championships in June 2021 and also will produce ITV’s just lately introduced Gallagher Premiership Rugby highlights program, which begins on Jan. 30.

The corporate additionally produced “Shoulder to Shoulder,” a BT Sport documentary that featured O’Driscoll and explored rugby’s distinctive id in Eire. It’s presently in manufacturing with “After” for BT Sport, which appears at psychological well being in skilled sport and the hardships skilled when careers come to an finish.

All3Media CEO Jane Turton stated: “This deal demonstrates how eager we’re to construct on our current experience in each reside sports activities manufacturing and sports activities based mostly factual programming throughout completely different platforms.

“Brian and Craig’s monitor file in broadcasting, rugby and TV sport is top notch and we stay up for working with 3 Rock, including thrilling new expertise and content material specialism to the All3Media portfolio.”

O’Driscoll and Doyle added: “We’re delighted to accomplice with All3Media to grasp our imaginative and prescient and ambition for 3 Rock, which is constructed on creativity, expertise and a proficient crew. We really feel privileged to have the unrivalled experience and sources of North One, Little Dot Studios and the All3Media Group to assist put 3 Rock on the map. Top quality sports activities, factual and leisure content material is on the coronary heart of what we do, and we at the moment are wanting ahead to bringing that programming to wider audiences.”