60-Year-Old Contiki Unveils Refreshed Brand Identity

Youth journey model Contiki has launched a refresh of its model identification that it says will “elevate the promoting energy” of the “wonderful journey agent neighborhood” that markets its excursions.

“Throughout these unusual instances, we took a while to actually perceive what our travellers will need when the so-called ‘new-normal’ arrives,” stated Simon Llanos, Contiki chief advertising officer.

“We considered our place and the way we talk social journey, one thing the world has dearly missed. We focussed on the issues which can be uniquely us: sharing unimaginable experiences, with sensible individuals and a way of enjoyable, humour and neighborhood. We actually really feel we’ve bottled this sense with our full of life new model evolution,” Llanos added.

Contiki’s says the brand new look is an expression of its values. Dominated by a color shade dubbed ‘Contiki Inexperienced,’ the objective is to lean into “the power, energy and surprise of the sentiments the model creates on journeys.”

The inexperienced hue can also be symbolic of the model’s newest achievement — realizing its objective of turning into completely carbon impartial starting this month.

“Contiki journeys are intelligently designed to be 100% carbon impartial however sacrifice not one of the enjoyable or great experiences to realize this,” says Tasha Hayes, Contiki’s Sustainability Officer.

“We all know sustainability is extremely necessary to our shoppers, however so is an entire journey expertise and having a good time; we’ve checked out all the things from our processes to communication to align with the ‘new type of inexperienced,’” Hayes added.

Contiki says the worldwide pandemic hasn’t simply restricted younger individuals’s capability to journey, it has additionally closed them off to the type of social connections important for private development.

“One factor the pandemic introduced into vital focus was the significance of our international neighborhood,” stated Llanos.

“Even after we had been locked down in our properties, we had been nonetheless connecting, nonetheless dreaming about journey and co-creating some inspirational content material with our company and companions. Even after we couldn’t journey, these particular social bonds made on Contiki journeys endured – and that’s really distinctive to us. So, for 2022 and past, we reside by our model ethos of ‘Journey.Collectively.’ which suggests to journey with each other, the cultures we take pleasure in and the atmosphere, too.”

The evolution for Contiki comes because the model has set formidable targets for 2022, optimistic for a launch of pent-up journey demand.

“Within the final two months we’ve actually began to see encouraging indicators of a significant restoration,” says Adam Armstrong, Contiki CEO.

“Our shoppers are resilient, assured and wanting to resume their travels. We’ve developed this thrilling new positioning with their assist and we stay up for welcoming them again to Social Journey with Contiki this 12 months.”

To rejoice the model evolution, Contiki has launched a brand new video you possibly can watch right here.