VIDEO: Watch the Turkish Airlines 2022 Super Bowl Commercial

Turkish Airways at present is unveiling a brand new world marketing campaign, anchored by 30-second and 60-second commercials that shall be featured through the second quarter of Sunday’s Tremendous Bowl LVI telecast on NBC.

It is going to be the primary time again on the Tremendous Bowl in two years for Turkish Airways, which had beforehand taken distinguished spots within the recreation and was the title sponsor of the pregame program one 12 months.

This 12 months’s value for a 30-second advert through the recreation is $7 million, an all-time excessive.

Turkish Airways is among the few travel-related firms that determined to promote across the massive recreation, which is way and away community tv’s most seen program on an annual foundation.

The service mentioned that on the heels of a profitable 12 months of elevated demand and restoration for the airline trade, it’s launching the brand new marketing campaign round a well-known title – award-winning actor Morgan Freeman, who was additionally the face and voice of a 2017 world advert marketing campaign by Turkish Airways.

This time, the tagline of the marketing campaign is “We Are All Related,” and the idea of the thought facilities round Pangea. The idea is that Pangea existed as a super-continent on Earth throughout prehistoric occasions, with a contiguous land mass that related the seven continents as we all know them at present. Theoretically, folks might journey from the Americas to Asia to Africa with no impediments equivalent to crossing an ocean.

Freeman is seen sitting in a Turkish Airways aircraft, narrating a charming, inspiring message about reunification and reconnection of individuals and their worlds.

The marketing campaign’s idea pays homage to Turkish Airways’ in depth connectivity as the worldwide service that flies to extra international locations than every other airline,

“After months of inventive ideation and manufacturing, we’re glad to share our Pangea marketing campaign that options Morgan Freeman with the world throughout probably the most watched sporting occasion on the worldwide calendar,” mentioned Professor Dr. Ahmet Bolat, Turkish Airways Chairman of the Board and the Govt Committee. “Vacationers are more and more hopeful and enthusiastic to securely discover new locations or reunite with family members, and as a number one world airline, we hope to spark inspiration and instill confidence as we attempt to reconnect the world.”

Right here is the 30-second spot: