Opinion
Seabourn Launches ‘This Is Your Moment Campaign’
WHY IT RATES: The brand new marketing campaign is geared towards prosperous vacationers via tv, print and digital media. –Janeen Christoff, TravelPulse Senior Author
Seabourn is launching a dynamic new model marketing campaign in the present day to concentrate on empowered and prosperous journey determination makers, themed “This Is Your Second.” The multi-platform marketing campaign, created with Los Angeles company Grace Artistic, reaches audiences through tv, print, and digital media. Seabourn has a decades-long fame as one of many world’s most unique ocean journey and expedition journey firms. Its luxurious small-ship fleet gives uncommon and distinctive entry to the world’s most distant and pristine areas.
The marketing campaign rolls out forward of the road’s 2022 inaugural expedition voyages and is designed to have interaction discerning vacationers who’re captivated with exploring locations of inspiring magnificence, exercise, and tradition on the most opportune “second” of their lives. The marketing campaign may also goal broader teams to achieve a wider viewers, together with LGBTQ+ and BIPOC communities.
“Our mission at Seabourn is to allow our visitors to reside the most important potential life,” mentioned Josh Leibowitz, president of Seabourn. “Our analysis factors to the truth that every family has a decision-maker who drives the journey planning course of. With Grace Artistic, we recognized the empowered and prosperous feminine decision-maker as certainly one of our core buyer targets and created this new marketing campaign centered on the theme ‘That is Your Second.”’
Key to the marketing campaign are “Seabourn Moments,” the non-public, often-unexpected experiences and companies that distinguish a Seabourn voyage from all different types of luxurious journey. These surprise-and-delight moments have turn into a acknowledged a part of the transformative Seabourn expertise. The marketing campaign video additionally contains scenes of Seabourn visitors on distant beachfronts, exploring whitewashed villages, paddling kayaks towards icebergs in Antarctica and surrounded by the gorgeous great thing about Norwegian fjords. That is the energetic luxurious that solely Seabourn can ship.
In line with market analysis performed by Grace Artistic, ladies over 50 make 87% of journey selections, maintain $19 trillion in property, and account for 80% of journey advisors who’re important to the Seabourn enterprise.
“Girls who’re 50 and older are in a transition interval once they can personal, reinvent, and observe their passions for his or her subsequent act. They usually have the sources to do it,” mentioned Jennifer Nottoli, Managing Director of Grace Artistic. “Our purpose with Seabourn’s ‘This Is Your Second’ marketing campaign is to talk to ladies authentically and resonate with their passions, both for themselves or with their companions, as they enter midlife and past.”
“This Is Your Second” additionally represents a major second for Seabourn. The road is coming into a brand new chapter in its historical past with the upcoming launches of its first purpose-built expedition vessels, Seabourn Enterprise and Seabourn Pursuit. Every will take to the waters and embark on unparalleled expeditions to extraordinary locations, with the 2 new ships arriving in 2022 and 2023, respectively. In the meantime, with its present award-winning five-vessel ocean fleet, Seabourn is seizing the second to attraction to luxury-minded vacationers who can’t wait to get out and discover the world once more.
Seabourn represents the head of ocean journey. All-inclusive boutique ships supply all-ocean-front lodging, award-winning eating, open bars with premium spirits and wines obtainable always, famend private companies offered by an industry-leading crew and a relaxed, sociable environment. Seabourn takes vacationers to each continent on the globe, visiting greater than 400 ports together with marquee cities, lesser-known ports and hideaways. The road can be the official cruise associate of UNESCO World Heritage.
SOURCE: Seabourn press launch.
