Realme becomes second-largest phone brand in India, sets sights on Xiaomi

From the very beginning, Realme has been a product sales juggernaut. The mannequin’s consider value and its innate means to undercut Xiaomi inside the funds part allowed it to quickly purchase ground in India, and it used that as the beginning line to assemble a worldwide empire that now stretches to over 30 nations.

Realme grew to grow to be the quickest mannequin to hit the 100 million product sales milestone remaining yr, and a surge in product sales in This autumn 2021 allowed the mannequin to overtake Samsung to become the second-largest phone mannequin in India. The most recent figures from Counterpoint current that Realme has picked up a 17% market share in India in This autumn 2021, intently edging out Samsung at 16%.

Xiaomi stays to be in a dominant place with 24% market share, and it doesn’t seem like which will change anytime rapidly. Xiaomi overtook Samsung to become India’s foremost phone producer over 4 years prior to now, and it hasn’t relinquished that place however. But when there’s any mannequin which will downside Xiaomi for the summit, it’s Realme. In any case, every producers intensely vie within the an identical class, and in current instances Realme made tangible helpful properties on the software program program entrance.

Realme India’s CEO Madhav Sheth is pretty clear about what the mannequin’s targets are for 2022:

Our progress over the earlier three years is an illustration of the love that our prospects have for the mannequin. Ever since realme acquired right here into existence, all our efforts have been put into bringing leap-forward utilized sciences to the purchasers and providing them with the proper of experiences.

We achieved some foremost milestones in 2021 and being the second-largest mannequin in This autumn 2021 is the right technique to complete the yr. From proper right here, we’re solely additional progress and have our targets set for 2022. We want to be India’s no. 1 smartphone mannequin this yr, and I think about that the path we’re on is the right one.

Counterpoint notes that Realme witnessed a year-on-year product sales enhance of 20%, a very powerful of any mannequin in This autumn 2021. Clearly, a majority of Realme’s product sales acquired right here from the funds part with the likes of the model new C sequence and Narzo launches, nonetheless the mannequin is starting to see momentum inside the mid-range and high-end lessons with the GT sequence. The GT Grasp Version is a implausible complete machine, and it goes up in opposition to the very best Android telephones in its class.

Xiaomi launched the 11T Professional in India and is able to convey the Redmi Observe 11 sequence to the realm shortly, and we must be seeing what Realme has to provide inside the coming weeks. The GT 2 sequence is already official in China, and it shouldn’t be too prolonged sooner than it makes its technique to India. Realme positioned itself as another choice to Xiaomi in worldwide markets as successfully, with the mannequin seeing respectable momentum inside the UK and totally different western markets.