Simply a few days previous his birthday Raekwon is already saluting the folks. He has partnered with Diadora and Foot Locker to assist rising creatives.
The legacy of this traditional album Solely Constructed 4 Cuban Linx… lives on via the lens of sneaker and music tradition as Raekwon, Diadora, and Foot Locker, Inc. collaborate to launch “Group Linx,” a sequence of product capsules constructed with and linking to native communities. With every drop, the trio will present rising native music expertise with the instruments, sources, and information wanted to raise their sport.
This system kicks off with a common Diadora N9002 and an NYC-inspired Diadora N9002, obtainable in males’s sizes solely at Foot Locker and Champs Sports activities starting January 27 for $120. Each sneakers function a nylon-suede higher and rubber outsole for elevated sturdiness and traction, and Raekwon’s signature on the heel. The N9002 NYC is blue and orange, whereas the common N9002 is available in black and gray. The subsequent launch will symbolize town of Philadelphia. This will likely be adopted by Detroit, Chicago, Los Angeles, and Houston, every of which can embody an assortment of New Period hats tied to that metropolis’s footwear assortment. Each N9002 launch throughout the Group Linx program may even be packaged in a custom-designed field that includes metropolis landmarks particular to every market.
In assist of the N9002 NYC, Raekwon, Diadora, and Foot Locker, Inc. chosen 16 up-and-coming musicians from NYC for an invite-only, four-week beat-making course hosted by producer and DJ, Scram Jones. Every participant will obtain invaluable perception into the beat-making course of, from utilizing totally different instruments to mixing and mastering a observe.
They may then have the chance to current their beats to Raekwon and particular visitor Dave East at a non-public occasion on the Foot Locker 181st Avenue Group Retailer. They may obtain direct suggestions and counsel from established names within the sport, take part in a Q&A, and obtain a pair of the N9002 NYC. Every subsequent native activation in Philadelphia, Detroit, Chicago, Los Angeles, and Houston will present expertise with related alternatives to collaborate with Raekwon and native professionals, concluding with showcase occasions at a Foot Locker location.
“I concepted Group Linx as a result of I needed to deliver music and sneaker tradition collectively in a significant means,” stated Raekwon. “I’m grateful that Diadora and Foot Locker, Inc. believed in my imaginative and prescient. Collectively, we purpose to encourage the subsequent era of music expertise by offering them with instruments and sources to hone their craft. I can’t wait to listen to their work. Each sneaker capsule represents the hustle of every metropolis and hopefully serves as a reminder to maintain chasing your desires.”
“Our newest collaboration with Raekwon is constructed on a shared dedication to neighborhood and keenness for music and sport,” stated Claudio Bora, CEO of Diadora. “We’re excited to supply younger musicians with a possibility to realize expertise from among the greatest artists within the enterprise, and every metropolis with a sneaker that celebrates its distinctive qualities.”
“Foot Locker, Inc. is constantly on the lookout for methods to make a optimistic influence within the communities we serve,” stated John Hochadel, Vice President, International Ideas and Vitality at Foot Locker, Inc. “We’re excited to group with Raekwon and Diadora and collaborate on a program designed to empower and encourage. We sit up for seeing the influence this program has on everybody it touches.”
Photograph: DIADORA
