Magnolia Network Launches to 3 Million Viewers as ‘Fixer Upper: Welcome Home’ Draws Crowd

Magnolia Community opened its doorways on Jan. 5 to an viewers of about 3 million viewers, powered by the linear launch of “Fixer Higher: Welcome House,” the renovation sequence hosted by Magnolia chiefs Chip and Joanna Gaines.

Magnolia Community’s first night time of primetime programming garnered about 3 million viewers in Nielsen’s L3 rankings. The life-style and how-to channel marks the return to TV for the Gaines, who’ve partnered with Discovery within the streaming and linear launch of the curated Magnolia Community as a streaming label on Discovery Plus and the linear channel as a rebrand of Discovery’s erstwhile DIY channel.

The linear debut of “Fixer Higher: Welcome House” on Jan. 5 introduced in about 1.7 million viewers, a robust displaying for an unscripted sequence. The sequence marks the return to episodic TV for the Gaines, who run a house renovation and retail empire from their dwelling in Waco, Texas. The pair determined to take a break from “Fixer Higher” and TV in late 2017 however subsequently spent three years growing content material and recruiting expertise for Magnolia Community.

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Magnolia’s debut was sturdy sufficient to rank No. 22 amongst all primary cable networks on its debut night time. The Magnolia content material additionally delivered triple-digit will increase over the viewers delivered by DIY.

The second installment of “Fixer Higher: Welcome House,” which bowed Jan. 12 and delivered a strong 0.6 score within the adults 25-54 demographic. In whole, greater than 4.5 million viewers have watched “Fixer Higher: Welcome House” since its Jan. 5 debut.

Different inaugural Magnolia sequence embody “Household Dinner,” a foodie sequence from culinary TV veteran Andrew Zimmern, and “The Misplaced Kitchen,” revolving round writer and restaurateur Erin French, and “Magnolia Desk wiht Joanna Gaines.”

Magnolia Community’s launch this month was not completely easy. The community briefly pulled the sequence “House Work,” that includes Utah-based dwelling builders Candis and Andy Meredith, from its air after complaints from householders concerning the high quality of the couple’s work surfaced on social media. Magnolia later mentioned it might work with householders to resolve their points and return the present to its lineup.

(Pictured: “Fixer Higher: Welcome House”)