Launch of Sony Entertainment Talent Ventures India to Boost Creator Opportunities

Sony Music Leisure and Sony Footage Leisure have joined forces to create Sony Leisure Expertise Ventures India (SETVI), an leisure firm that may provide actors, musicians, sportspersons, players and content material creators in India alternatives for co-ventures, metaverse options, model partnerships and administration.

That is the primary official cross-corporation three way partnership for Sony Group in India. India is on monitor to grow to be the third largest shopper market by 2030 and sustains one of many largest local-language content material creation ecosystems on the planet. SETVI goals to faucet into this, utilizing the mixed would possibly of the Sony Indian entities.

Expertise represented by SETVI may even profit from potential partnerships and world alternatives throughout the broader Sony Group, corresponding to Sony PlayStation and Sony Electronics.

Sony Music Leisure’s attain spans Bollywood, Tamil-language movie soundtracks and nationwide and regional pop. Sony Footage Leisure contains Sony Footage Networks, a broadcast division with over 700 million viewers; Sony Footage Worldwide Productions, a movie manufacturing studio; and streamer Sony LIV, which has 17.9 million paid subscribers.

Vijay Singh, previously CEO at Fox Star Studios India, will function SETVI CEO. Sanford Panitch, president, Sony Footage Movement Image Group, Shridhar Subramaniam, president of company technique and market growth in Asia and Center East, Sony Music Leisure and N.P. Singh MD and CEO, Sony Footage Networks India, comprise SETVI’s board of administrators.

Panitch stated: “Sony Group’s ecosystem in India presents far-reaching and distinctive alternatives for expertise to construct their manufacturers in an genuine manner.”

Subramaniam stated: “SETVI will leverage our experience, deep native relationships and world attain to provide expertise the potential to scale, grow to be family manufacturers and totally notice their artistic and industrial potential. The digital revolution and India’s distinctive start-up tradition deliver enormous alternatives and SETVI’s position will likely be to associate with expertise to construct and serve their followers in thrilling new methods.”

Singh added: “Our ambition is to work as advisors to expertise to construct their wealth and legacy and unlock the most effective monetization alternatives for them in India and the world.”