Labcorp launches new digital diagnostics platform

Diagnostics large Labcorp is stepping deeper into the digital well being house with the launch of Labcorp OnDemand, a web-based platform the place customers can order exams and presumably gather samples at residence.

Sufferers select exams by way of the platform and a doctor can approve and assessment requests with out a required physician’s go to. Some exams permit sufferers to gather samples of their houses, whereas others require them to go to a Labcorp assortment heart. Sufferers can then view outcomes by way of the platform.

Among the exams obtainable by way of Labcorp OnDemand embrace colorectal most cancers screenings, COVID-19 PCR exams, ldl cholesterol and lipid panels, common well being blood exams, being pregnant exams, and sexual well being screenings.

The medical lab firm mentioned it plans to make extra take a look at package choices obtainable by way of physicians well being plans and employers later this 12 months. 

WHY IT MATTERS

Labcorp is pitching the platform as a extra handy approach for sufferers to entry blood exams, in addition to an enlargement of their digital well being choices. 

“Labcorp OnDemand makes it simpler for people to entry our main diagnostic exams on-line. The OnDemand platform is an intuitive expertise the place people should purchase exams on-line and select from a number of choices to take the take a look at, together with within the consolation of their very own residence,” Amy Summy, Labcorp’s government vp and chief advertising officer, mentioned in an announcement.

“The platform, along with our main Ovia Well being digital apps, affords shoppers market-leading options, backed by over 50 years of science and innovation, to make assured well being choices.”

THE LARGER TREND

This isn’t Labcorp’s first foray into digital and at-home providers. The brand new platform replaces Pixel by Labcorp, the same providing that launched in 2018, with 4 screens for common wellness, coronary heart well being, diabetes and colorectal most cancers. 

In August, the diagnostics large introduced it had acquired Ovia Well being, a digital well being platform centered on household care together with ladies’s well being, being pregnant and pediatric care. 

However Labcorp isn’t alone in pushing right into a extra consumer-focused method to diagnostics. Cue Well being, which affords an at-home molecular COVID-19 take a look at, lately introduced its personal digital well being platform. It additionally plans to broaden its at-home take a look at choices to incorporate flu, RSV (respiratory syncytial virus), chlamydia, gonorrhea, fertility and being pregnant.

Everly Well being, the mum or dad firm of at-home testing firm EverlyWell, introduced it had bought reproductive well being firm Natalist in October.