Okanye West, also referred to as Ye, simply dropped a brand new music video for one in every of his standout tracks from his newest album and received to indicate off merchandise from his collaboration with GAP.
The rapper debuted the monochromatic music video for “Heaven and Hell” from his latest album DONDA on Monday evening (January tenth), throughout the NCAA School Soccer Championship recreation between the College of Alabama Crimson Tide and the College of Georgia Bulldogs on ESPN. The video’s tone is darkish, as a number of figures are seen milling about carrying hooded sweatshirts designed by West in collaboration with GAP with their faces coated in the identical type of masks that West himself has been modeling since final yr.
The video then focuses on one determine climbing a set of stairs. Others notice a rising mild at the hours of darkness sky because the track builds to its climax, that includes Kanye rapping from the middle of a tornado-like scene the place figures are swirling round him. It concludes with a collection of Biblically-influenced photographs that present some type of battle, after which a plug for the Yeezy GAP sweatshirts which can be found on the retailer’s web site and can reportedly ship to prospects in 4 to eight weeks.
The video comes as West is on the verge of getting a brand new three-part documentary specializing in his meteoric rise air subsequent month on Netflix. The documentary, entitled JEEN-YUHS: A Kanye West Trilogy, is impressed by fellow Chicagoans and filmmakers Clarence “Coodie” Simmons and Chike Ozah. The trailer for the movie was additionally launched on Monday, and the documentary reportedly will incorporate over 20 years of beforehand unseen footage that includes West from after they started filming him in 1998. The documentary will premiere in theaters on February tenth and be out there on Netflix on February sixteenth.
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Photograph: GAP Inc. / YZY x GAP
