GoPro will likely be increasing its digicam lineup within the subsequent yr, including two extra fashions alongside its present Hero and Max cameras. In keeping with Nick Woodman, the corporate’s founder and CEO who spoke in the course of the firm’s earnings presentation on Thursday, GoPro desires to supply extra specialised cameras, whereas nonetheless utilizing loads of the identical tech.
GoPro used to have a number of fashions in its Hero lineup, from the White, Silver, and Black fashions of cameras just like the Hero 3 and seven, to the rear screen-less Session cameras. For the reason that Hero 8’s launch, although, it’s solely launched flagship fashions, opting to promote older flagships in lieu of introducing lower-spec however nonetheless current-gen cameras.
Extra fashions doesn’t essentially imply a return to the — as the corporate describes it — “good / higher / finest” enterprise mannequin. Woodman stated that the corporate’s earlier mannequin concerned making a number of fashions of cameras that each one appealed to the identical sorts of patrons. Its new plan is to work on specialised cameras that might “enchantment to completely completely different teams of customers” than the Hero and Max, he stated.
Woodman additionally talked about going after the skilled market extra, and stated that GoPro didn’t simply need to make a “Swiss Military knife” that’s okay for everybody. It additionally desires to make “premium options” (or actually good knives) that might match particular use-cases, specializing in individuals who would possibly want greater than what GoPro’s Hero and 360 cameras can at present present.
Woodman was clear that the brand new additions to the lineup will nonetheless be primarily based on the tech GoPro’s at present utilizing, even when they’re constructed for various functions (the cameras had been known as “derivatives”). It does make sense that GoPro would go this route, fairly than creating completely new tech — it lets the corporate make new cameras for cheaper, and it’s made a giant deal about its customized chips that energy its current cameras. GoPro additionally stated that its roadmap consists of “new cloud capabilities and an all-new subscription-based desktop software.”
Supply: The Verge
