Fox Nation revs up for Daytona 500 with sponsorship of underdog racing staff, new streamable particular

As drivers rev their engines and grease their wheels forward of the NASCAR’s Daytona 500, Fox Nation is seeking to enter the race and promote its new “Highway to Daytona” docuseries by sponsoring the gritty 26-man racing staff often called Spire Motorsports.

A David to NASCAR’s Goliath, Spire Motorsports boasts one of many smallest rosters within the league competing in opposition to groups of just about 300. However, don’t let this underdog crew of women and men idiot you. What they lack in manpower, they make up for in teamwork and state-of-the-art technical prowess.

As a result of introduction of the Subsequent-Gen Automotive, this staff now has the capabilities to do what was beforehand inconceivable within the NASCAR Cup Collection: compete in opposition to the groups with large manufacturing pipelines and budgets who’ve dominated the game for many years. 

NASCAR IS MAKING THIS CHANGE TO THE 2022 DAYTONA 500

“It makes a staff like Spire have a enterprise mannequin the place, in three years, we really feel like we could be a high 15 Cup staff. With this automobile, that’s potential,” stated Kevin Bellicourt, the staff’s crew chief, of the brand new racecar.

Fox Nation will probably be sponsoring racer Landon Cassill with a customized automobile wrap for Spire Motorsports’ Quantity 77 Chevrolet Camaro ZL1. The sponsorship will probably be part of FOX’s bigger effort to advertise the newly launched “Highway to Daytona” four-part particular. The primary two episodes can be found to stream right here now.

The primary episode, aptly titled “Spire Motorsports,” follows the staff as they focus on their technique and the large job of punching up in opposition to NASCAR’s heavyweight dynasty.

Within the episode, Bellicourt likened Spire’s enterprise mannequin to the movie “Moneyball” and the story of the Oakland A’s normal supervisor Billy Beane. Regardless of having one-third the money of the New York Yankees in 2002, Beane turned his under-budgeted staff into an 18-game profitable streak juggernaut.

“I just like the small teams higher. Larger you get, the extra complications you get, the extra egos you bought to take care of, the extra personalities you bought to take care of. Everyone has their very own life away from racing,” stated Bellicourt, likening the staff to a household. 

Advertising and marketing government Joey Dennwitz echoed Bellicourt’s sentiment, noting that a lot of the staff’s success comes from their potential to faucet into the human facet of the game.

“There’s a bit grittiness to us. Tradition is essential as a result of the truth that we at the moment are racing on tradition as a substitute of cubic {dollars}. It’s a human experiment,” he stated. 

Forward of the large race, driver Cassill famous that his staff is at all times preventing and is at all times prepared for the subsequent race. 

This subsequent race will probably be no exception, he predicts.

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“I believe that the large drivers and groups, they acquired to be nervous proper now. They’ve had such a bonus for therefore many many years. And now it’s like, it’s a stage taking part in discipline.”

Within the second episode “Testing the Monitor” Cassill and his staff end preparations and put their pedal to the steel on the legendary Daytona Worldwide Speedway for the primary time of the season. The ultimate two episodes will premiere completely on Fox Nation later this week. 

To dive deeper into the historical past and camaraderie of Spire Motorsports, head over to Fox Nation to look at the total 4-part collection, “Highway to Daytona.”

Fox Nation applications are viewable on-demand out of your cellular machine app, however just for Fox Nation subscribers. Go to Fox Nation to start out a free trial and watch the in depth library out of your favourite Fox Information personalities.