EV start-up Polestar takes pictures at Tesla CEO Elon Musk and Volkswagen in Tremendous Bowl advert

Electrical car start-up Polestar, which is anticipated to go public this 12 months, used its first-ever Tremendous Bowl advert to not directly take pictures at its opponents, together with Tesla and Volkswagen.

The 30-second spot, known as “No Compromises,” is straightforward and to the purpose. It options pictures of the corporate’s Polestar 2 electrical car with the phrase “No,” adopted by phrases and phrases directed at different conventional Tremendous Bowl commercials and automobile firms.

Phrases following “No” in the course of the advert vary from common phrases equivalent to “epic voiceovers” and “soiled secrets and techniques” to “dieselgate” – referring to a former diesel emissions scandal with Volkswagen – and “conquering Mars” – a critique on Tesla and its CEO Elon Musk, who has plans to land people on Mars by 2026.

The industrial ends at “No. 2” after which “Polestar 2,” the corporate’s all-electric efficiency automobile.

“The Tremendous Bowl is an iconic occasion and I’m excited to carry Polestar’s message to such a large viewers,” Polestar CEO Thomas Ingenlath mentioned in an announcement. “We’re a younger and impressive model. We consider in ‘no compromises’, for our design language, our sustainability efforts, and the efficiency of our vehicles, and we wished to share that philosophy with this advert. That is the proper place to additional increase consciousness of our model within the US, and past.”

Polestar is managed by Volvo Automobile AB and its proprietor Zhejiang Geely Holding Group Co. In September, the corporate introduced a deal to go public in the course of the first half of this 12 months by merging with a U.S.-listed blank-check agency backed by billionaire Alec Gores and funding financial institution Guggenheim Companions at an enterprise worth of $20 billion.

Right here’s the advert:

To see extra Tremendous Bowl advertisements, click on right here.