Opinion
Dominica Launches New Destination Brand Identity
WHY IT RATES: To higher place within the international tourism market, the Caribbean vacation spot of Dominica has simply unveiled its new model id, which comes full with a newly designed brand whose colours evoke the environment of the island itself. — Laurie Baratti, TravelPulse Affiliate Author
The Ministry of Tourism, Worldwide Transport and Maritime Initiatives and the Uncover Dominica Authority have launched a brand new vacation spot model to place Dominica as a aggressive tourism vacation spot within the international tourism market.
“As a part of the model evolution, we now have been working in direction of establishing a bolder id for the Commonwealth of Dominica,” mentioned the Hon. Denise Charles, Minister of Tourism, Worldwide Transport and Maritime Initiatives. “Dominica is steadily confused with the Dominican Republic so we wanted to create a distinction within the thoughts of potential guests. A world research revealed that altering the emblem would assist Dominica stand out within the international tourism market.”
The earlier brand had been used for a few years, nevertheless it was tough to discern what it stood for. This new brand is unambiguous and clear, and may be clearly recognized when utilized in smaller functions akin to digital and social media. Dominica’s tourism product has expanded and developed up to now few years, so the brand new brand higher displays Dominica as a novel and fascinating Caribbean vacation spot.
This course of was guided by key stakeholders together with international supply market representatives, potential guests, hoteliers, enterprise homeowners, authorities officers, residents and Dominicans dwelling overseas. Adjectives used to explain Dominica embody pure, dignified, energetic, luxurious and serene. Dominica affords genuine experiences discovered nowhere else.
The brand new Dominica brand is as distinctive because the island itself. It has the texture of the rising Morne Trios Pitons; and the varied shades of inexperienced depict the luxurious, verdant panorama masking the nation. The wealthy purple accent coloration comes from Dominica’s beloved Sisserou parrot and the colourful purple connotes the island’s Creole tradition and Kalinago heritage. “The Nature Island” tagline was retained as a aggressive benefit. It helps reinforce Dominica’s place as a frontrunner in local weather resilience and sustainability.
Within the coming weeks, new advertising supplies will probably be rolled out together with video, print and digital , promotional gadgets, commerce present belongings, and different collateral as wanted.
Tourism is important to Dominica’s economic system so the brand new model will probably be leveraged to assist improve curiosity in Dominica’s distinctive pure, wellness, and journey attributes, regionally and internationally.
For extra info, go to discoverdominica.com.
SOURCE: Uncover Dominica Authority press launch.
