Point out Me, a platform to generate buyer referrals, has raised a $25m Collection B spherical, led by London’s Octopus Ventures. Eight Roads Ventures, the lead investor from the prior spherical, a $7 million Collection A in a 2018, additionally participated.
The London-based startup helps companies flip referrals right into a channel for buying prospects, whereas additionally gathering knowledge for different advertising and marketing actions.
Point out Me now plans to broaden into the US, and develop its product providing.
Prospects embody Puma, Pret a Manger, InsurTech Purchased By Many, Bloom & Wild and ASOS.
Its rivals embody Friendbuy (raised $1.8M), Talkable (raised $4.2M), Extole (raised $28.7M) and Yotpo (raised $436M).
Andy Cockburn, CEO and Co-Founding father of Point out Me mentioned: “With third-party knowledge disappearing, paid social delivering diminishing returns and shoppers more and more overwhelmed by infinite model promoting, our expertise places advocacy on the coronary heart of selling to reconnect entrepreneurs and shoppers. Probably the most profitable manufacturers are realizing how this will drive progress, rising buyer acquisition and returns throughout the advertising and marketing exercise spectrum.”
Octopus Ventures Principal Uthish Ranjan, who will be a part of Point out Me’s board, commented: “Point out Me’s pioneering method to buyer advocacy and spectacular progress trajectory is creating a brand new strategic channel of selling expertise. We imagine the workforce is well-positioned to speed up its progress within the altering world of selling, and we stay up for supporting its worldwide growth.”
Supply: Tech Crunch
