Cheez-It Crackers Are Taking on a New, Puffed-Up Shape

Cheez-Its, one may argue, want no enchancment. They’re crunchy, salty, tacky, bite-sized crackers you possibly can eat by the dozen — truthfully, what extra may you ask for? However Cheez-It has been filled with innovation in its sq. little house. The model has expanded its cheese flavors from white cheddar to parmesan and pepperjack, they’ve gone huge (actually), they capitalized on the urge for food for the rare-and-beautiful extra-toasted crackers, they’ve teamed up with Pizza Hut for a stuffed model and chef Stephanie Izard on a cake, and maybe most ingeniously, they’ve bought Cheez-It crackers and wine in the identical field.

However in the present day, the parents behind Cheez-It introduced they’re giving these snacks a complete new dimension, introducing Cheez-It Puff’d. The fluffier tackle the usual Cheez-It’s about the identical measurement as their common cracker. In accordance with the model, it “begins with a tacky, crunchy outdoors layer and transforms right into a melt-in-your-mouth, indulgent style for an absurdly uplifting snacking expertise.” (To not oversell it or something!)

Cheez-It Puff’d snacks are additionally described as “poppable” so this expertise is likely to be nearer to munching on popcorn or your favourite cereal slightly than savoring each cracker because the salty facet hits your tongue (all of us do this, proper?). To that finish, Puff’d snacks are available in resealable luggage, not packing containers, and can be out there in three flavors — Double Cheese, White Cheddar, and Scorchin’ Sizzling Cheddar.

“Our Cheez-It Authentic crackers are a tried-and-true snacktime traditional beloved by the entire household,” Erin Storm, senior advertising and marketing director of Cheez-It, stated. “We all know households are always in search of new methods to spice up snacktime and afternoon enjoyable, and Cheez-It Puff’d delivers simply that. This puffy and ethereal Cheez-It transformation is the proper method to unlock a surprisingly uplifting snacktime expertise the entire household is bound to take pleasure in.”

If you happen to’re already getting hungry, grasp on: Cheez-It Puff’d will begin showing on retailer cabinets in February.