Charles-St. Jules Named Saint Lucia Tourist Authority CEO

The Saint Lucia Tourism Authority (SLTA)’s board of administrators named veteran Saint Lucia and Caribbean marketer Lorine Charles-St. Jules the company’s chief government officer efficient February 1.

Charles-St. Jules joins the company following twenty years of Caribbean tourism and management expertise. Charles-St. Jules most just lately served as CEO of worldwide tourism enterprise improvement and luxurious resort advertising and marketing agency PEAEYE7 Advertising Worldwide. She has beforehand served as a former U.S. account supervisor for the Anguilla Vacationer Board and director of selling and tourism planning for Saint Lucia’s Ministry of Tourism.

An award-winning tourism government, Charles-St. Jules has served as a analysis advisor for the Group of American States and as public speaker and adjunct lecturer at New York’s Monroe School and the College of New Haven, Connecticut. She replaces one other veteran Caribbean marketer, Beverly Nicholson-Doty, as SLTA’s CEO.

“It’s with nice pleasure that we welcome Mrs. Charles-St. Jules to the group,” mentioned Mr. Thaddeus M. Antoine, SLTA’s chairman in an announcement. “We’re in little doubt that her monitor document as a tourism skilled will lead model Saint Lucia alongside a sustained progress trajectory,” he mentioned. “Her various expertise in tourism advertising and marketing, gross sales and technique will contribute significantly to our mission.”

“I contemplate it a definite honor and a privilege to have been afforded the chance to contribute my skilled experiences, assets and networks, in becoming a member of the esteemed management crew at [SLTA] Charles-St. Jules mentioned.

“This appointment brings me an added layer of non-public achievement,” she added, “because it offers an avenue for me to proceed to provide again in a big solution to my homeland by our lifeblood business of tourism.”

Antoine additionally thanked Nicholson-Doty for her service as SLTA’s CEO since 2019. “We thank Mrs. Nicholson-Doty for her stellar management and fervour for improvement demonstrated over the previous two and a half years,” he mentioned. “She led our model by probably the most difficult time of the pandemic, of which Saint Lucia was acknowledged for main accolades in numerous niches.”

Stated Antoine, “The fruit of her tenure is valued significantly, and now that she has chosen to maneuver on, we want her the easiest in her future endeavors.”