Bengals-Rams Super Bowl could boost Best Buy’s TV sales. A Chiefs-49ers game would be the worst-case scenario, analyst says

The Kansas Metropolis Chiefs have the most important star in quarterback Patrick Mahomes. However the Cincinnati Bengals could be the higher AFC staff for the 2022 Tremendous Bowl among the many remaining Nationwide Soccer League playoff groups, at the very least for Finest Purchase.

Loop Capital Markets, in a be aware to purchasers this week, tried to find out which Tremendous Bowl matchup would drive probably the most gross sales of recent TVs and residential theaters on the retailer. It concluded a Cincinnati Bengals versus Los Angeles Rams matchup would profit the retailer most.

Loop Capital used “metropolitan statistical space” metrics to help in figuring out the inhabitants measurement of a metropolis and surrounding counties. The MSA for Cincinnati and Los Angeles is 15.5 million, mixed. The golf equipment’ mixed 36 years since they final appeared in a Tremendous Bowl — 33 of these years belonging to the Bengals’ absence — would additionally favor potential gross sales, Loop stated.

The agency decided {that a} contest between the Chiefs and the San Francisco 49ers “could be the least fascinating final result” for Finest Purchase, given there’s solely been a mixed three years because the final Tremendous Bowl look of the groups, and the smaller mixed native fan populations.

The NFL is coming off one in all its most-watched playoff weekends after the Chiefs’ thrilling win over the Buffalo Payments. The sport averaged 42.7 million viewers and peaked at greater than 51 million individuals who watched Mahomes lead the Chiefs to a 42-36 victory.

The Chiefs star led a drive with 13 seconds remaining within the fourth quarter to tie the sport at 36. He additionally threw the game-winning landing in time beyond regulation to advance the staff to its fourth consecutive AFC championship. CBS Sports activities’ telecast was the most-watched divisional postseason recreation on any community since 2017.

On Saturday, the community additionally aired the Bengals playoff win over the top-seeded Tennessee Titans. That recreation averaged 30.7 million viewers and peaked at 38.3 million.

Loop estimated the “nationwide curiosity” amongst soccer followers would like watching Bengals quarterback Joe Burrow, noting he’s additionally “simply two years faraway from profitable a school nationwide championship.” And first-year Rams quarterback Matt Stafford “would garner a good quantity of curiosity,” too. 

The staff received its first playoff recreation in 31 years after beating the Las Vegas Raiders within the wild card contest on Jan. 15. Regardless of showing within the Tremendous Bowl twice (1981 and 1988 seasons), the Bengals have by no means received an NFL championship.

However nationwide curiosity doesn’t utterly rule out the Chiefs.

Mahomes squaring off in opposition to Stafford was the second most favorable matchup within the be aware. The mixed MSA of these two NFL cites is 15.4 million mixed. Additionally, Finest Purchase’s “33 shops within the mixed fanbase areas could be the best of the potential matchups,” wrote Loop Capital managing director Anthony Chukumba.

And the Chiefs know all about Tremendous Bowl droughts.

The staff received its first NFL title in 50 years in 2020 after beating the 49ers within the Tremendous Bowl. Earlier than that, the final time the Chiefs final appeared in a Tremendous Bowl was in 1970. The Chiefs couldn’t pull off a repeat final yr, although, falling to Tom Brady and the Tampa Bay Buccaneers.

Loop estimates there’d be nationwide consideration round Mahomes’ seeking to redeem the Chiefs and becoming a member of the checklist of quarterbacks with a number of Tremendous Bowl wins of their fifth yr within the NFL.

Although the Chiefs, Bengals, and Rams are Loop’s selection of groups that might favor extra tv gross sales for Finest Purchase, the agency exhibits little love for the 49ers. This can be a bit shocking, particularly because the 49ers are one of many extra in style NFL groups. 

The 49ers’ wild card win over the Dallas Cowboys drew 41.5 million viewers. The win over the Inexperienced Bay Packers final week attracted 36.9 million viewers. And the staff’s loss to the Chiefs within the 2020 Tremendous Bowl drew 100 million viewers on NBC Sports activities, the community host of this yr’s Tremendous Bowl in Los Angeles.

Final season’s Mahomes-Brady Tremendous Bowl recreation was the worst-rated since 2007, with solely 96.4 million viewers.  

The 49ers even have huge receiver Deebo Samuel, who’s shortly changing into a rising star. However Loop tasks a Bengals-49ers contest could be “suboptimal” for Finest Purchase because of the mixed MSA of roughly 7 million folks dwelling within the Cincinnati and San Francisco areas.

Loops famous Finest Purchase’s 26 shops within the mixed territories, and with “notable exception of Burrow, we predict nationwide curiosity within the recreation could be pretty restricted — notably given the 49ers’ pretty descript roster (together with Garoppolo) who’s perennially seen as being another mediocre recreation from dropping his beginning job.”

In the meantime, a Tremendous Bowl 2020 rematch would signify “the worst of the 4 prospects for Finest Purchase tv gross sales” because of the mixed 6.9 million MSA inhabitants and attainable Chiefs fatigue, because the staff has performed in two straight Tremendous Bowls.

“Whereas the Chiefs characteristic well-known gamers corresponding to Mahomes, Travis Kelce, and Tyreek Hill, we predict the 49ers’ aforementioned largely ‘no title’ roster would power reporters to work time beyond regulation to concoct compelling nationwide ‘story strains.’”

“On the intense facet,” Loop concluded, “with the 49ers having eradicated the Inexperienced Bay Packers, a possible Tremendous Bowl boycott by ‘immunized’ quarterback Aaron Rodgers is not a attainable overhang.”

Disclosure: NBCUniversal is the mother or father firm of CNBC.