Athletes signal on to put money into Kodiak

PARK CITY, UTAH — Kodiak, whose portfolio consists of meals that includes 100% entire grains and excessive protein, has secured an funding from Patricof Co, a specialised personal funding platform for skilled athletes. Monetary particulars of the funding weren’t disclosed.

Athletes taking part within the funding spherical embody Nationwide Soccer League gamers Joe Burrow and Travis Kelce, Nationwide Basketball Affiliation participant Rudy Homosexual, former Main League Baseball participant CC Sabathia, tennis participant Sloane Stephens and several other dozen different athletes.

Patricof joins present investor L Catteron, which acquired Kodiak final 12 months.

Primarily based in Park Metropolis, Utah, Kodiak gives an assortment of entire grain pancake and waffle mixes, frozen waffles and pancakes, oatmeal, baking mixes and snacking merchandise. The corporate is led by co-founder and chief govt officer Joel Clark and co-founder and president Cameron Smith. Merchandise are bought in 26,000 doorways nationwide.

“By this long-term partnership, we not solely have a possibility to gasoline notable gamers and insiders throughout the sports activities world who’ve discovered their recipe for fulfillment, however we’re additionally connecting them straight with our mission to encourage more healthy consuming and energetic dwelling,” Mr. Clark mentioned.

Along with the funding, Patricof mentioned it’s going to collaborate with Kodiak to create an Athlete Advisory Council, facilitating quarterly conferences between the athlete traders and c-level executives to co-create new meals merchandise, advertising campaigns and sustainability initiatives.

Patricof’s different investments within the meals and beverage area embody Irvine, Calif.-based Orgain, a plant-based diet firm that manufactures and markets powders, ready-to-drink drinks and diet bars, and Each day Harvest, a New York-based producer of plant-based frozen meals.