At the moment on YouTube’s official weblog, chief product officer Neal Mohan revealed “Take a look at 2022: Group, Collaboration, and Commerce,” the place he introduced new product options coming to YouTube this 12 months.
Neal additionally joined our podcast The Vergecast with Verge editor-in-chief Nilay Patel and streaming reporter Catie Keck to speak additional about these new options coming to YouTube — together with extra enhancing instruments for Shorts, interactive stay streaming, monetization, a brand new YouTube TV interface, and extra.
Additionally within the theme of 2022, the dialogue additionally covers this 12 months’s most talked-about tech tendencies: NFTs and the metaverse.
Here’s a transient instance of what you could possibly probably do with NFTs on YouTube, in response to Neal Mohan:
You possibly can think about it being, as you described the canonical use case, proper? The sort of pre-funding or crowdfunding of the video. That’s sort of like a really clear case. However you could possibly see a number of different circumstances. At the moment what’s occurring on the platform is individuals create clips of movies. They create even shorts of video-related content material.
They create even Shorts of video-related content material. You possibly can boil that all the way down to thumbnails, iconic thumbnails, et cetera. And so there’s a number of permutations and mixtures. And I believe one of many ways in which at the least my staff is considering it’s what are the ways in which creators need to take part in that? However simply as importantly, what are the ways in which actually add worth from a viewer standpoint? Should you partake in that, you’ve acquired an NFT, in your instance of a picture or of a clip of a video or a full video, how do you show that? The place might that go? What are the ways in which customers might really proceed to not simply derive satisfaction for it personally, but additionally show it and issues like that? And so these are the energetic conversations that we’ve got proper now when it comes to how we’re occupied with this working each for our creators and our viewers.
You may hearken to the complete dialogue right here or in your most popular podcast participant.
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Supply: The Verge
