Sephora Creates Global Chief Digital Officer Position

PARIS – Sephora has named Marc Abergel world chief digital officer.

Within the newly created place, the seasoned government joins the status magnificence retailer’s world management workforce and experiences to Martin Brok, president and chief government officer of Sephora.

Abergel has held enterprise, consulting and full-scale transformation roles at manufacturers together with Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora.

The LVMH Moët Hennessy Louis Vuitton-owned firm mentioned Abergel will set and roll out Sephora’s digital technique, improve client journeys and lead the acceleration worldwide of the retailer’s digital transformation. He’s to steer e-commerce development and drive innovation capabilities, as properly.

Sephora’s digital exercise, which has boomed through the coronavirus pandemic, exhibits no signal of abating. “It may be half of the enterprise,” Brok mentioned throughout an interview printed in WWD Magnificence Inc journal in December 2021, with out revealing the present proportion it makes up.

“Some of the outstanding issues about Sephora is its skill to capitalize on the outstanding digital acceleration that occurred over the past couple of years,” mentioned Brok in a separate assertion. “With a view to win within the new omnichannel ecosystem, it’s now essential to additional speed up our digital capabilities and to find out how we create a greater and extra differentiated client expertise, leveraging the complete potential of our model and world scope to adapt and deploy greatest practices, with a digital-first mindset. I’m satisfied that Marc’s intensive background in digital transformation and his future contribution will likely be pivotal in our journey as we reimagine the way forward for magnificence.”

Sephora has been bulking up its on-line presence.

In July 2021, as an example, Sephora mentioned it had signed an settlement to purchase Feelunique, a serious on-line magnificence retailer within the U.Okay.

In June 2021, it was introduced that Sephora would be part of forces with Zalando, Europe’s main trend and way of life e-commerce websites. The businesses signed a long-term strategic partnership to create a status magnificence expertise on-line, beginning within the fourth quarter of the 12 months.

In Might 2020, Sephora mentioned it was launching cross-border on Tmall with “cloud cabinets” stocked with product from new-to-China manufacturers reminiscent of make-up artist label Natasha Denona and Sunday Riley skincare.

For extra, see:

Sephora’s Future Focus With Martin Brok

Sephora Picks Speed up Manufacturers for 2022 Cohort

Sephora Seals Deal With Feelunique