Meta doubles down on Oculus Quest name change and everyone hates it

Supply: Paramount Footage / Android Central

Fb, or Meta, as a result of it now likes to be referred to as, goes by with the rebranding of its well-liked Oculus Quest 2 VR headset, altering the beloved title to “Meta Quest.”

A cursory take a look at your entire Quest’s renamed social media accounts will current the an identical meme highlighting the selection between Oculus and Meta Quest. Most likely because of Meta finds it amusing to poke pleasurable at our emotions and lighten the mood in an attempt to get us to affiliate with the title change. Effectively, Meta was unsuitable.

The response on social media has confirmed that followers are one thing nonetheless amused, with people criticizing the switch as a betrayal of the mannequin, with some asking why the company can not merely maintain the Oculus title beneath the Meta mannequin, very like what it does with its completely different merchandise like Instagram and WhatsApp. Others merely poke pleasurable at it.

Ben Schoon, senior editor at 9to5Google, utterly sums up the response to the rebrand in three phrases:

Others are a bit further vocal about their dislike for the rebranding, prompting a response from the social group to attempt to quell their emotions:

On Fb (the app), points will not be any increased. Followers have likened the model new “Meta Quest” title to at least one factor that merely sounds very unsuitable.

One response suggests the title change is an attempt to maneuver the mannequin away from the damaging reception spherical Fb and the best way it handles shopper information:

Our Nick Sutrich factors this out as a doable trigger for the rebranding as successfully, explaining that it acts as a main step in course of decoupling the perfect VR headset from Fb. He highlights completely different strikes the company is making, like eradicating the Fb login requirement. Nonetheless, he notes that Meta will take larger than a repute change to clean up its reputation.

To not say, Meta is throwing away quite a lot of search guests inside the course of:

Whatever the precise trigger, the switch is leaving a nasty model in followers’ mouths, and it’s one which can take some time for us to chew up and swallow.