How To Make Money Running A Stationary Store In Nigeria

One of the many ways one can make reasonable and legitimate money in Nigeria is by opening and operating a stationery store. Indeed, it can never be considered a wrong decision for somebody to go into a stationery business for the purpose of maximizing his or her profit. This is so because there will always be demands for books of different topics that cover different spheres of life.

Just like professionals purchase books relating to their various disciplines to broaden their scope of knowledge, students buy books for learning purpose, while others buy books for relaxation or entertainment purposes. The fact remains that books, be it those classified as fiction or non-fiction, contemporary literature or historical literature, kids or young adult literature, thrillers or mystery, sci-fi or fantasy, romance or horror, will always occupy a better place in the marketing world.

You can also start operating your own stationery store and making huge amount of money selling books that will never cease to be in demand. Going through this article will help you discover how best you can make money operating a stationery store. Read the below listed tips on how to earn an income starting a stationery store very carefully and with concentration.

• HAVE A WELL SPELT-OUT BUSINESS PLAN

Like every other business, having a business plan takes a crucial position in setting up a stationery store. A business plan is crucial as it serves as the backbone of businesses. Aside the fact that it serves as a guide t you, it will also help you remain focused on your target. Stationery business plans include an analysis of the objectives of your business, the mission and company’s summary. Similarly, it includes the source of your financing, the start-up sketch, start-up overheads, facilities, location, market segmentation, competitive advantage, pricing proposal, projected books, and anticipated profit as well as loss statement, among others.

• GET APPROPRIATE AND STRATEGIC LOCATION

To make profitable amount of money from your stationery business, it is very important that you site your stationery shop at a very strategic location. Your chosen location must be such that records high density of human/foot traffic daily. For instance, if you choose a location that often witnesses pedestrian traffic, school children, workers, and frequent movement of cars on a daily basis, such a setting will help you actualize your stationery business goal of making money.

In the same vein, your location should be such that is very noticeable and can be easily accessed. If possible, opt for a locality that is in the vicinity of famous organizations that people visit regularly. In this case, each time people visit any of these famous organizations close to your stationery store, they are bound to see and notice your presence. This is marketing strategic that successful stationery shop owners have continued to adopt, and it has continued to aid and maximize the money they make running a stationery business. You should also consider this.

• CREATE A MARKETING AND ADVERTISING PLAN

Due to the fact that stationery business is a profitable one, many are going into it and making money from it on daily basis. This has made the business to be a bit competitive. Therefore, employ marketing and advertising strategies for you to be ahead of any of your competitors. Publicize and market your stationery store to the people. Let them feel your existence and presence around. Also, it is very essential that you ensure that you embark on marketing campaign mainly geared towards the profile of your target market.

• NETWORK WITH OTHER PROFESSIONALS

The more you network with other professionals in this business, especially the experienced and successful stationery store owners, the more knowledgeable and exposed you become in the stationery business. This will, in a long run, broaden your understanding and mastery of the business. Also, it will keep you abreast of new stationery business ideas, information and trends necessary for the advancement of your bookstore.

Similarly, you can also connect with other stakeholders and professionals like business consultants, event and wedding planners that can help publicize and endorse your stationery services to others. Also, it will not be a bad idea for you to attend local bridal shows where you meet people and talk to them about your stationery business items. Marketing your stationery services and items to hotels and other business organizations will not be a bad idea towards achieving your primary goal of making money running a stationery business.

• WRITE A PROPOSAL FOR BOOKS SUPPLY TO SCHOOLS AND ORGANISATIONS

To maximize your sale potential, write proposals to various schools, around and afar your bookstore, offering to supply them with various books of their choices for the learning purpose and benefit of their students. You can also state in your proposal that you shall be supplying them the books with reasonable discounts on each purchase they make. Equally, you can offer to supply religious organizations with religious and motivational books on discounts. Indeed, this is one of the few ways you can easily record a very a high sales within a short period of time in running a stationery business.

LISTED BELOW ARE SOME OF THE STATIONERY SHOP ITEMS YOU CAN MAKE MONEY SELLING

• Announcements
• Business card cases
• Diaries
• Envelopes
• Albums
• Calendars
• Fountain pens
• Address books
• Greeting cards
• Journals
• Notebooks
• Party invitations
• Stickers
• Pen and pencil sets
• Thank you notes
• Ribbons
• Paper
• Social stationery
• Guest books
• Picture frames
• Children’s stationery
• Holiday decorations
• Letter openers
• Memo pads
• Save the date cards